JustDiggit en The Good Roll: Wiping Away Land Degradation Together

Clean up your act with The Good Roll and Justdiggit's regreening toilet roll! Yes, you read that right: JustDiggit and The Good Roll will join forces in the months of June, July and August for a super cool collaboration (see what we did there ;).

Just Digit: Cooling down the planet

If you don't know JustDiggit yet, a short introduction is in order. JustDiggit has a big dream: a cool and green Africa in 2030, where millions of farmers have restored their own land, supported by an international movement that is committed to combating climate change.

How are they greening Africa, you ask? With nature-based solutions, they revive barren and dry land in Sub-Saharan Africa. Specifically by digging bunds, affectionately known as "earth-smiles". They themselves explain this 100x better than we can, so take a look at their website, or… order a Cheerful Choice or Wrapless Choice box in our webshop in June, July and August!

The regreening toilet roll

These boxes contain a special regreening roll, all summer long. What's so special about this roll? We thought you’d never ask! In addition to the fact that there is a wrapper around the roll that explains in great detail how the infamous earth smiles exactly work, you regreen a piece parched land in Tanzania with every order! For every box sold, we donate to JustDiggit, which means they’re able regreen 17m2 of land with every order containing the special regreening roll. How cool is that?!

Just Digit and The Good Roll

Why do we joining forces? With this action we want to show everyone that supporting sustainable initiatives doesn't have to be difficult, and at the same time can have a huge impact. By working together with JustDiggit, we can make even more positive impact in Africa, regreen even more land in Africa and at the same time make an extra contribution to our joint sustainable development goals of the United Nations, namely: no poverty, decent work and economic growth , life on land & clean water and sanitation.

Want to read more about our partnership? Visit JustDiggit’s website!